Recently, the world's largest social game developer Zynga has submitted a formal IPO application, because Zynga has not announced the price and the sale price, it is not possible to determine the market value of the final listing, but the industry estimates, Zynga market after the listing may reach 200 billion, but $ 1 billion in financing from the target to see, Zynga will be listed on Google since 2004, the largest one IPO.
and other IPO's Internet businesses, Zynga's IPO documents is particularly noticeable, after all the documents submitted by the industry and investors can understand more clearly than before the company's position in their field, especially profitability and possible risks of concern to more people. And specific to Zynga's IPO documents, both in its statement of earnings, or potential risk factors of these factors of considerable concern that people have suffered the Facebook name, and the frequency of up to 204 times, we can see, Facebook for Zynga significance.
well-known fact is that born in the Facebook social networking platform applications (social gaming) the use of Facebook, Zynga Express also has been rapid growth in its growth. According to statistics, since the beginning of 2009, Zynga games every month are the most popular games on Facebook. According to the number of daily active users, Facebook's top five games are Zynga games. From the revenue point of view, Zynga's revenue from Facebook's ratio is increasing year by year to this year's first quarter, its revenue has been almost entirely from the Facebook platform. Is the so-called increase. Because the size of Facebook users has been growing, the current number of users has reached nearly 800 million.
is also based on this, the industry, including Zynga themselves this kind of transition the number of users and rely on Facebook as the future revenue potential of the biggest risk factor. The reason why there is this concern,Moncler Shop, and its platform last year, Facebook game developers to modify the notification and formally introduced in July this year, Facebook Credits on. Since these two policy changes and implementation, making the number of users Zynga was down there, and revenue was also due to sales of virtual items with Facebook to 7 / 3 share, reduced by 30%. Prior to the third-party channels and at least 2% -10% pay channels compared to the cost much higher. Although at the time, Zynga expressed a strong dissatisfaction, or even once sprouted the idea of leaving Facebook, but in view of the power of the Facebook platform, Zynga or with Facebook reached a five-year cooperation agreement.
then on to judge whether the future of Facebook Zynga is the largest potential risk? I believe that,Moncler Shop, but it is not all. The so-called, the natural need to explain, after all, have a lesson, no guarantee, have occupied the world's oldest social networking platform Facebook interests for their own future will be made for application developers to what kind of policy. The so-called not all, the situation is different in 2009, although the size of Facebook has no enemy, but the latest statistics show that, Facebook nearly half of users visit Facebook every day is to play social games, and in view of Zynga on Facebook platform is currently the number of players on the other 15 is the sum of social gaming company, is the second largest social gaming company eight times the number of users of this fact can be inferred, this half day visit to play social games Facebook players, most of Zynga's users.
In other words, Facebook users long on the reason to go beyond Google to become the first, Zynga's games played an important role. Also resistant to blame Facebook CEO said, Facebook's success today, played an important role in the game, and this being, Zynga actually played a role in how much, Facebook CEO Mark Zuckerberg (Mark Zuckerberg) should be most aware. The author would like to note that,Moncler Shop, despite Facebook's platform is to control for potential risk factors Zynga, but conversely, Zynga for Facebook's size and competitiveness plays a very subtle effect, especially in Google has recently released Google + social services, and is widely optimistic about the situation, the role of heavyweight application developers will play a decisive role in future development. In addition, recently, Zynga, and AT & T announced a strategic partnership, Zynga will provide AT & T customers to provide customized games and content. These at least a side note, in addition to the Facebook platform outside, Zynga with future development, but also may be applied to multi-platform strategy.
In summary, despite the industry, including Zynga think Facebook is the largest of its future development potential risks, it is not imagined so terrible, after all, from the current and future time perspective, the Facebook platform the strength of the social game developers, yet no one can match with Zynga, but also by Zynga launched its new social games on Facebook platform to consolidate their advantage, and make Facebook feel indispensable, so from this point of view, I think Zynga is the largest to the potential risk is their ability to continuously introduce new and how to be careful when the degree of potential to contain, or even the ability to integrate peer competitors will likely opponent, or is likely to be favored opponent kill Facebook in the cradle.
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